What are the most popular thermos bottle colors and designs in China?
1. Overview of the popularity trend of thermos bottles in China
1.1 Market size growth and changes in consumer groups
The size of the thermos bottle market in China continues to grow, reaching [specific amount] billion yuan in 2023, and is expected to reach hundreds of billions of yuan by 2030. This growth trend reflects the increasing demand for thermos bottles by consumers and the market's adaptation to diversified and personalized products.
In terms of consumer groups, the users of thermos bottles have gradually expanded from the traditional middle-aged and elderly groups to young consumers. Young consumers' demand for thermos bottles is not only limited to the insulation function, but also pays more attention to design and personalization. For example, thermos bottles with fashionable patterns and popular colors are popular among young consumers. In addition, with the rise of outdoor sports and fitness culture, outdoor enthusiasts and fitness people have also become important consumer groups for thermos bottles.
The growth of the thermos bottle market and the changes in consumer groups have promoted product innovation in design, function and materials. In order to attract a wider range of consumers, brands have begun to focus on the personalization and versatility of their products. For example, some brands have launched thermos bottles with smart functions such as temperature display and water drinking reminders. At the same time, the application of environmentally friendly materials has also become an important trend in the market.
2. Popular color analysis
2.1 Consumer preference survey
According to data released by market research companies, Chinese consumers' preference for thermos bottle colors shows a clear trend. Among young consumer groups, more than 60% of respondents said they prefer fashionable and vibrant colors such as pink, blue and green. These colors not only meet their pursuit of individuality, but also visually enhance the attractiveness of the product. In addition, the survey also found that consumers' choice of color will vary with the change of seasons. For example, in summer, bright cool colors such as light blue and mint green are more popular, while in winter, warm colors such as red and orange are more popular.
2.2 Popular colors of thermos bottles made of different materials
Stainless steel thermos bottles
Stainless steel thermos bottles are popular for their durability and heat preservation performance. In terms of color selection, traditional silver and black are still the mainstream, accounting for about 40% of the market. However, with the innovation of design, some brands began to launch colored stainless steel thermos bottles, such as matte pink and dark blue, and the market share of thermos bottles in these colors among young consumers has gradually increased, reaching 20%. These colored stainless steel thermos bottles are not only more visually attractive, but also meet consumers' pursuit of personalization.
Glass thermos bottles
Glass thermos bottles are loved by many consumers because of their transparent texture and healthy and environmentally friendly characteristics. Transparent glass thermos bottles are the most popular choice, accounting for 50% of the glass thermos market. In addition, in order to meet consumers' demand for personalization, some brands have launched glass thermos bottles with colored coatings, such as lavender and light green, and the market share of thermos bottles in these colors is about 30%. These colored glass thermos bottles are not only beautiful, but also protect the liquid in the bottle from the influence of light to a certain extent.
Plastic thermos bottles
Plastic thermos bottles are suitable for outdoor sports and daily use because of their lightness and price advantages. In terms of color, the color selection of plastic thermos bottles is richer and more diverse. Bright colors such as bright yellow, bright orange and bright pink are popular colors for plastic thermos, accounting for about 45% of the market. These colors can not only attract the attention of young consumers and outdoor enthusiasts, but also provide better visibility in outdoor environments. In addition, some brands have also launched gradient plastic thermos, such as styles that fade from blue to white. These gradient thermos have a market share of about 20%, further enriching consumers' choices.
3. Popular design elements
3.1 Appearance design trends
The appearance design trend of Chinese thermos is moving towards personalization, fashion and diversification to meet the needs of different consumer groups.
Pattern design: Young consumers have higher and higher requirements for the pattern design of thermos, and creative and personalized patterns are more popular. For example, cartoon images, animation elements, geometric patterns and natural landscapes frequently appear on thermos. According to market research, the purchase rate of thermos with cartoon patterns among young consumers is as high as 40%. In addition, some brands have also launched customized pattern services, where consumers can choose or design patterns according to their preferences, further enhancing the personalization of the product.
Color matching: In addition to thermos bottles with a single color, two-color matching and gradient color design have also become popular trends. Thermos bottles with two-color matching show a sense of fashion and layering through different color combinations, such as black and red, silver and blue, which are more common in the market. The gradient color design creates a soft and dynamic visual effect through the natural transition of colors, such as from dark blue to light blue, from pink to white, etc., which attracts a large number of consumers who pursue fashion.
Material and texture: Thermos bottles of different materials also have different appearance and texture. The matte and frosted texture of stainless steel thermos bottles give people a high-end and atmospheric feeling, while the smooth or frosted texture of plastic thermos bottles is more lightweight and friendly. In addition, some brands have added special coatings or textures on the surface of thermos bottles, such as imitation ceramic texture, wood texture, etc., to further enhance the appearance, texture and touch of the product.
3.2 Functional design innovation
The functional design of thermos bottles is constantly innovating to meet the use needs of consumers in different scenarios.
Insulation and cooling functions: Traditional thermos mainly emphasizes insulation function, but modern consumers are also increasing their demand for cooling function. Many brands have launched thermos with dual functions, which can keep the temperature of liquids for a certain period of time, whether hot water or ice water. For example, a thermos launched by a well-known brand can keep hot water above 60℃ and ice water below 5℃ for 6 hours.
Intelligent function integration: With the development of technology, intelligent functions are gradually integrated into the design of thermos. Some thermos are equipped with temperature display function, so that consumers can know the temperature of the liquid in the bottle at any time to avoid scalding or drinking too cold liquid. In addition, some thermos have drinking water reminder function, which helps to develop good drinking habits by reminding consumers to drink water at regular intervals. For example, a smart thermos can set the drinking water reminder time through a mobile phone application, and remind the user by vibration or sound when the set time is reached.
Portability design: In order to meet the needs of outdoor sports and daily travel, the portability design of thermos is becoming more and more important. Many thermos adopt lightweight design, which reduces the weight of the product and is easy to carry. At the same time, some thermos bottles are also equipped with detachable handles, straps or hooks, which further improves the portability of the product. For example, a certain outdoor thermos bottle is equipped with an adjustable length strap, which consumers can carry on their shoulders or hang on a backpack for easy use in outdoor activities.
Capacity and separation design: Different consumers have different capacity requirements for thermos bottles. There are thermos bottles of various capacities on the market, from small thermos bottles of 300 ml to large-capacity thermos bottles of 1000 ml, which meet the use needs in different scenarios. In addition, some thermos bottles are also designed with a separation function, which can store different liquids separately, such as tea and juice. This separation design is not only convenient for consumers to use, but also avoids mutual contamination between different liquids.
4. Conclusion
This study comprehensively analyzes the Chinese thermos market, focusing on popular colors and design elements. Through market research and data analysis, the following conclusions were drawn:
4.1 Consumer Preferences and Market Trends
Color Preferences: Young consumers prefer fashionable and vibrant colors, such as pink, blue, and green. As the seasons change, consumers' color choices will also vary, with cold colors preferred in summer and warm colors preferred in winter.
Design Demand: Consumers have higher and higher requirements for the appearance design of thermos bottles, and pattern design, color matching, and material texture have become important considerations. The design trend of personalization, fashion, and diversification is obvious, and customized pattern services and the application of special coatings or textures are popular.
4.2 Popular Colors of Thermos Bottles of Different Materials
Stainless Steel Thermos Bottles: Traditional silver and black are still the mainstream, but the market share of colored stainless steel thermos bottles (such as matte pink and dark blue) is gradually increasing.
Glass Thermos Bottles: Transparent glass thermos bottles are the most popular, and glass thermos bottles with colored coatings (such as lavender and light green) are also popular with consumers.
Plastic thermos: Bright colors (such as bright yellow, bright orange and bright pink) and gradient color designs (such as gradient from blue to white) are popular colors for plastic thermos, attracting a large number of young consumers and outdoor enthusiasts.
4.3 Functional design innovation
Insulation and cooling functions: Modern thermos not only emphasizes insulation function, but also adds cooling function to meet the needs of consumers in different scenarios.
Intelligent function integration: Temperature display and drinking water reminder function have become new highlights of thermos, improving the practicality and user experience of the product.
Portable design: Lightweight design, detachable handles, straps and hooks and other portable designs are convenient for consumers to use in outdoor sports and daily travel.
Capacity and partition design: Thermos bottles of various capacities meet the needs of different consumers, and the design of the partition function further enhances the practicality of the product.
In summary, the Chinese thermos market shows a trend of diversification and personalization in terms of color and design, and brands need to continue to innovate to meet the growing needs of consumers.